How to get special prices for your ordinary pups

Does your puppy price vary a lot depending on the puppy?  

Teacup sizes, blue eyes and special colored pups always command top prices.  The trouble is you may not know what you have in a litter until they’re several weeks old.  

That can make it hard to sell your babies ahead of time.  And having to leave it to the last minute can mean ending up with ordinary pups left over.  

Here’s one tip to presell ALL your pups and get great prices for even the “ordinary” ones.

Novelty Doesn’t Have to Mean “Selling on the Fly”

Do you have this problem? Do you have a breed and a type of dog where there’s a big price difference between puppies within the litter?

Let me explain what I mean: you might be someone for example who breeds Yorkshire Terriers and some of them will be tea-cup size puppies, and some of them have got blue eyes and some of them might be merle colored for example.  Others will end up with brown eyes, some of them are going to be ordinary colored, or ordinary size, and this is all in the same litter.

If this is you, you are probably scared to take waiting list deposits, because you are unsure about what you’ve actually got to sell until the eye color develops and the size becomes obvious.  Trouble is, the pups will be several weeks old by then.

So you’re scared to sell them until you know exactly what you have, because the price difference between ordinary and premium puppies is quite a lot due to different supply and demand.

That problem means that you’re actually selling on the fly all the time. You can only sell when your pups only have a few weeks left before they’re ready to go.  And what you often end up with is puppies left over.

Even though it’s really easy to sell the premium puppies, because of the demand, it’s hard to sell the ordinary ones, because lots of people have got them. So what can you do about that?

Add Lots of Other Value

Now I’m going to give you one tip today that’s going to help a lot. And that is to offer other value on your pups.  Yep, add value to all your puppies. If you add value that matters to the top buyers, then you’ll find you’ll have a good demand for puppies irrespective of their color and their size and their eye color. You want your puppies to have extra value, even if they have ordinary colored eyes and ordinary size, and ordinary coat color.

How do you do that?

One key thing that you can do to add value is to offer a genetic health guarantee. And that’s what we’re going to talk about a bit more detail on the Breeder Masterclass. But let me just say here, that basically involves not inbreeding. So if you’re not doing any inbreeding or line breeding, then you can safely offer a money-back lifetime genetic health guarantee.  

This will attract a better class of owners who aren’t as much into the gimmicky status symbol kind of stuff which teacup sizes and blue eyes are all about.

The other thing to do is to family rear your pups. There’s the two most important things the top paying owners are looking for. 

They understand the importance.  They’ve done their research. 

They understand the value of those things to the long term mental and physical health of their pups. And they’re prepared to pay a premium if you can reassure them that you’re providing those things.

So that’s all for today and I hope you’ve enjoyed that tip. And if you want to know more then come and join me on the FREE Breeder Masterclass.